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Roobars have а simple recipe consisting exclusively of organic, vegan and gluten-free ingredients. We maintain the highest standards and quality control at all steps so we can create the perfect alternative snack. 


Roobars consist of 4 to 5 plant-based ingredients only – superfoods, dried fruits and nuts. Roobar is raw – we don’t apply any heat treatment which ensures that all the precious nutrients, vitamins and enzymes are preserved. 

Roobars’ main ingredient is dried fruits which have a naturally sweet taste so there is no need to add sugar or artificial sweeteners. The high superfood content boosts your body and mind with maximum nutrients.




Simple, strict and clean – these are our production values.

Our production process is as simple as our recipes. It starts with the strict control of each ingredient that enters the process. All we do after that is to mix the ingredients and voilà - the Roobars are ready to get into their colorful wrappers.

It’s that simple.



Roobar is

+ superfoods

no added sugar
Paleo friendly


Roobar is good for just about anybody. It is friendly towards people with various dietary needs – lacto and gluten intolerance, vegetarians and vegans. It is the preferred snack of athletes, hikers, climbers, nature lovers or anyone with a dynamic lifestyle who needs a wholesome treat to power their day. 


We choose some of the world's finest organic ingredients and we have implemented quality controls at every level of the production chain. We perform regular laboratory analysis for gluten (below 10ppm) and microbiology.

We have direct contact with farmers which ensures that we work with the best-quality selection of raw ingredients.



The whole production process is carried out in our own state-of-the-art facility which allows us to set the highest standards using the most innovative production technologies.


The production of Roobar is certified according to the highest quality standards in the industry. Our bars comply with the European organic foods regulations as certified by Balkan Biocert (BG-BIO-02).

Our production process is Kosher certified in London and all our products have a KLBD logo.

We continuously work on the improvement and further development of our production process and practices, aspiring to comply with the highest production standards. For a comprehensive record of our certificates refer to the list below.