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Smart Organic has a simple and delicious recipe that offers a healthy choice for everyone. We created Smart Organic as an alternative snack for our own family and continue to produce it with the very same care and with no compromise.

Smart Organic is a leading producer, distributor and trader of organic products that bring extra health benefits. We join our efforts in the name of the common cause - to create а clean, tasty and affordable food for all as we care for nature as well. Our brands Roobar, Bett'r, Kookie Cat and Dragon Superfood are sold in over 60 countries worldwide. We achieve all this thanks to our team of 250 employees that invest a lot of passion, professionalism and responsibility to protect natural resources in their quest to improve the quality of life of people. For us, the people at Smart Organic, this is not just a business, it's a calling and a way of life.

Yani Dragov

Yani Dragov

Co-founder and CEO
Yani is our strategic mind. He is a master of finance and a yoga enthusiast. Yani is passionate about promoting a healthy lifestyle and he is an accomplished serial entrepreneur in that field. We are grateful for Yani's stretching abilities as he has helped Roobar reach 46 countries worldwide!

Roo team

Meet our team of office superheroes:


We are looking for superheroes, hungry for work

We're always on the lookout for creative, assertive and responsible superheroes to join our team. We don't expect you to save the planet right away but you can make the first step with us. We hope you appreciate healthy food as much as we do and you're excited to share this passion with the world.

Check the website for current job openings but don't hesitate to contact us even if there aren’t any positions open at the moment.

Let us know what your superpowers are -
send your CV/Resume and a cover letter to [email protected]!


Roobar loves to get awards – our innovative products and packaging have won their place on novelty stands on three continents! We are grateful for the recognition we receive because it has been the result of all the hard work and efforts invested by the team.