In the beginning of the year, we didn’t simply get to business right away, we built muscles after our hard, restless work on testing our new bars. The new Roobar +protein series is designed for athletes, runners, climbers, divers or enthusiasts who care about the content of their after exercise snack. The idea of the new series came after more than 2 years of collaboration with the bravest and strongest athletes. Roobar ran, jumped, climbed and conquered new lands with them. They became more of a hero because of our bars and we wanted to thank them by creating just what they needed.
That’s how the Roobar +protein series was born. Innovative as always, we created the first vegan protein bar with such a high content of plant-based protein – 13 grams for a 60-gram bar. The power of the +protein bars comes from the unbeatable combo of brown rice, protein and chia seeds. The original vertical box further contributed to the outstanding performance of the new protein bars in the organic stores. Chia & Chocolate and Chia & Spirulina responded to the needs of the bravest adventurers. And for us, they are a promise for even more raw, vegan, organic adventures around the world.